Get it out of your head and into the world
alicergunn@gmail.com

Gunn for hire

I help founders, teams and organisations turn complex ideas into clear messages, distinctive identities and digital experiences. From the first conversation to the final build.

Recent work [2026]

Haldaine / 2026
Haldaine's illustrated garden-like brand world with oversized wordmark

Positioning · Messaging · Visual Identity · Website Design & Build

Working closely with the founders, I shaped the positioning and identity for Haldaine, a new independent consultancy looking to do things differently.

I distilled a broad and complex offering into a clear, confident proposition: big-firm experience without big-firm drag. This thinking informed everything from the brand's messaging and visual identity to a straightforward, purposeful website, balancing credibility with the personality to stand apart.

haldaine.com
Roam / 2026
Amber supplement bottles on pink, green and yellow plinths

Brand Strategy · Visual Identity · Packaging · E-commerce

As one of Roam's three co-founders, I designed the brand from the ground up: the identity, packaging, website and visuals, along with the voice that ties them together.

The challenge was to take nose-to-tail nutrition, a category often wrapped in ancestral clichés and wellness hype, and make it feel calm, honest and genuinely desirable. Every decision came back to one idea from our philosophy: products good enough to take every day, in bottles beautiful enough to leave out.

roamnutrition.co
HMWRK / 2026

Website Design & Build

HMWRK needed an interim website that captured their creative spirit without feeling like a holding page.

I designed and built a playful, image-led website in Framer that puts their work front and centre, keeping everything else deliberately simple. With plenty of personality and a clear invitation to get in touch, it gives prospective clients a feel for the studio and the team something they're proud to share.

hmwrk.co.uk

I'm not an agency.
Deliberately.

I've seen projects from every side of the table — freelance, agency, consultancy, in-house — and I know where momentum gets lost. My way of working is deliberate and simple: No account teams. No handovers. No junior team behind the curtain. Just senior thinking, direct collaboration and one person carrying the idea from first conversation to final build.

Portrait of Alice Gunn, independent brand and digital designer

My services

01. Define the story with

Creative Strategy & Communication

Big ideas aren't always easy to explain. I help make sense of complex thinking, find the message that matters and communicate it in a way that resonates with the people you want to reach.

Positioning · Clarify your offering · Naming · Messaging · Tone of voice · Creative Concepts · Presentations & pitch decks

02. Add character with

Brand &
Visual Identity

I take what makes your business different and give it a look and feel of its own. From logos and typography to colour and the finer details, I create distinctive, cohesive identities with character, consistency and room to grow.

Logo systems · Typography · Colour palettes · Illustration and imagery · Art direction · Launch and marketing materials · Guidelines

03. Make it click with

Websites &
Digital Experiences

I design and build websites that look great, make information easy to find and help your business achieve its goals. All with an eye on making things straightforward for the people using them, and for you to manage afterwards.

New websites and redesigns · Ecommerce stores · Landing pages · Website structure and navigation · Mobile-friendly design

Some projects need a fresh perspective. Others need a distinctive identity or a better digital experience. Often, it's a bit of everything. Sound like yours?

Let's talk

Past projects

ARRive Project / 2026
Animated ARRive campaign material and children's activity book

Campaign Strategy · Messaging · Visual Identity · Collateral

Working with Studio Andthen, I developed the messaging and visual identity for ARRive, a campaign tackling antimicrobial resistance in Tanzanian hospitals.

Built around the idea Not on My Watch, I turned a complex health challenge into a clear, empowering call to action, encouraging healthcare workers to take ownership of the everyday practices that protect newborns.

I brought the campaign to life through a colourful, character-led identity and a range of materials, from hospital posters and signage to training resources, digital assets and an illustrated children's book.

Blue Orchid Digital / 2022
Animated Blue Orchid Digital stationery and vibrant flower identity

Brand Strategy · Visual Identity · Brand Guidelines · Collateral

Blue Orchid Digital needed a visual identity that balanced the energy of a new business with the credibility of an established one.

I created a colourful, flexible identity built around a playful flower mark, distinctive typography and a bold palette. Designed to work across everything from the website and business cards to proposals and everyday communications, the identity gave the team the tools to launch with confidence.

All developed and delivered in just one week.

Space Catapult / 2025
OneSpace city planning tool shown on a laptop

Creative Strategy · Positioning · Messaging · Prototyping

Part of the Space Catapult project, OneSpace was an early-stage AI-powered tool designed to make urban planning faster, smarter and more collaborative.

I helped translate a technically complex concept into a clear, compelling proposition, developing the messaging, visual direction and interactive prototype.

The result was a tangible digital experience that made the idea easier to understand, demonstrate and test, helping turn an ambitious concept into something people could actually engage with.

“I've worked with Alice for years on projects big and small and she's a joy to collaborate with every time. Curious, thoughtful, endlessly reliable, and the work always goes far beyond what I initially imagined.”
Lewis Just / Director at Studio Andthen
Yoga with Hannah / 2023
Animated Yoga with Hannah branding in a warm playful palette

Brand Strategy · Visual Identity · Brand Collateral

I developed a warm, playful identity for Yoga with Hannah, designed to make yoga feel welcoming, accessible and a little less serious.

Moving away from the polished perfection often associated with wellness, I created a visual language full of personality, with friendly typography, an uplifting colour palette and a flexible identity that feels approachable rather than aspirational.

A brand that reflects Hannah's personality and makes space for people to show up as they are.

Space Catapult / 2025
TreeStock forestry satellite audit product identity, digital dashboard and design system

Positioning · Visual Identity · Digital Product Design · Prototyping

An innovative satellite-powered forestry tool needed a clear proposition and a tangible way to demonstrate its potential.

I helped shape the positioning, messaging and digital experience, creating an interim brand identity, pitch deck and webpage to communicate the idea.

I also designed and built an interactive prototype showing how land managers could use satellite technology to audit individual trees across entire forests, turning a complex concept into something people could see, understand and test.

St Columba's Hospice / 2020
Overview of page layouts from the St Columba's Hospice website redesign

User Research · Information Architecture · Website Design

Following a major rebrand, St Columba's Hospice needed a website that brought its new identity to life while making its services, information and stories easier to navigate.

I led the website design process, starting with an audit of over 90 pages and a research workshop to understand the needs of six key audiences. Those insights informed a complete rethink of the site's structure, navigation and user journeys.

Working closely with the brand and development teams, I designed responsive, interactive prototypes and a flexible design system, taking the project from early research through to development and launch.