Using minimal shapes that resemble the letters 'B', 'O' and 'D', the approved logo appears as a simple flower that balances well with the stacked company name.
From their website and invoices to their business cards and packaging, the new recurring pattern created with the shapes of the logo has been effectively applied to multiple brand touchpoints, creating a consistent and unified visual identity throughout their entire brand.
Designed for easy application to their key surfaces, the 4 piece colour pallette is designed for digital first applications, adding vibrancy whilst remaining legible.
"Throughout the process, Alice kept in frequent contact to keep us abreast of the process, and to unpick exactly what we were looking for from the project. The final deliverable exceeded our expectations, presented in a clear and well communicated package."
