After scoping the project, I carried out a content audit of the existing site (a 90+ page Wordpress maze with over 15 content managers).
By holding a research workshop with 20 participants close to the hospice, I learned what was working well with the current website and what needs were currently unmet. These insights fed into the generation of 60 User Stories for the 6 identified key user groups.
A deep-dive into how other brands and services (in and out of industry) had best served the prioritised User Stories helped fuel ideation.
I created a site map that became the blueprint for the information architecture, key user journey wireframes, content strategy and finally the interactive and responsive prototype.
With regular check-ins with both the client and technical team, the prototype was tested internally and refined.
After working closely with Monumentum Brands to apply the new visual identity to the wireframes, I established the design system - a resource including modular and reusable components, colours, icons, button states and typography for both desktop and mobile.
With breakpoints and transitions defined, I handed over the prototype and design system to the developer, acting as QA as the site went into build.
Launched in March 2020,
you can visit the live site at stcolumbashospice.org.uk
"Working with Alice as our UX lead was like having a secret weapon - an incredibly complex project suddenly seem like a cinch. Having Alice run everything from user journey mapping through to the finished interactive wireframes meant the process was effortlessly methodical, making the final designs surreally easy to create."
