Launching my own apparel brand, worn by Critic's Choice Award winner Sam Fender.

Launched in 2019, I ran ts&cs for 4 years, working on the branding, production, photography and marketing. I sold 300+ t-shirts with 4 worn onstage by Critics' Choice Award winner, Sam Fender.

01_
The brand

A punchy monochromatic colour palette, logo and ghostie character that I applied across the site, instagram and packaging.

02_
The product

Custom printed unisex, 100% ring-spun and pre-shrunk cotton t-shirts, brought to life with a heat press and a vinyl cutter using flock vinyl.

03_
Worn by Sam Fender

Worn on stage 4 times by Critics' Choice Award winner, Sam Fender.

What customers had to say

Oh wow it’s arrived already - thank you so much 🙌🏻 Amazing tee and quality! 👌🏻

@pauldrew79

Just got in from work and opened my t shirts and I am so happy with them thank you so much!! 💛

@bethkelly_x

IT LOOKS SO COOL I LOVE IT ❤️❤️

@gracelibennet

Hi! Just to let you know my tshirt arrived and I LOVE it it’s so cute! Thank you again!

@BethCarrol

Wearing it today and it’s brill quality! will definitely be back for some more in the future! x

@roxywilkes

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