Curvy and modern lettering plus a jaunty angled yoga-mat shape forms the primary stacked logo, intending to give the brand a feel of approachability, friendliness and calmness.
‘Playful’ and ‘full of joy’ were words that the client used to describe their services. After examining their competitors, these feelings were differentiators that I wanted to make use of. Designed to have a feeling of playful movement, the logomark takes on the form of a person with outstretched arms, forming the letter H. The logomark is deliberately minimal to allow it to be interpreted as anyone, representing her diverse range of yogis who attend the classes.
Designed to evoke calmness and nod to the brand's Scottish roots, the 3 part colour scheme is versatile and easy to implement across all the Yoga with Hannah brand touchpoints.
"Alice truly exceeded my expectations. I gave them some very broad ideas to begin with and they somehow managed to put together something that felt completely aligned with who I am and what I teach. They are fantastic at blending professionalism, with lightness, fun and flexibility within their work. They are an incredibly talented creative and an absolute delight."
